The Hampton team wanted a microsite built to highlight their Seekender campaign. Their current site was built on a template and they wanted something more dynamic that made use of large, full page imagery. I worked closely with the UX department and the external development team to provide them with a layout communicated the desired information in a clean, modern design.
A minimalist app concept.
The concept is based around a tongue-in-cheek Nihilism daily app that would give you the date, weather (based on likelihood of rain), a selection of emojis and provide "inspirational" Nihilistic daily affirmations.
AVOID HUMANS MOBILE SITE
Avoid Humans was a mobile site created as the 2014 GSD&M Impact Project for SXSW. Using Foursquare and Instagram to track the number of people checked into a given location, it offered the user alternative locations nearby that had less people. I assisted in the production of the mobile site as well as some social and media assets.
REMEMBER THE JOURNEY
PROBLEM: The tradition of the family road trip is all but gone. Road trips used to be a time for families to slow down and spend time together, take in the sights and make lasting memories. How can we bring back this tradition and encourage quality family time?
SOLUTION: I created a poster campaign using imagery and situations to appeal to the nostalgia many adults have of taking road trips as a child. I wanted to communicate the memories that are unique to road trips, ones that are dying out along with this family activity.
PROBLEM: Create a minimalist movie poster without using characters, props or scenes from the movie.
SOLUTION: I created this minimalist poster for Fight Club using an imagined version of the unnamed protagonist's work desk. I wanted to convey the two sides of the character and the movie itself--the tidy, organized, banal corporate life vs. the seedy, gory underworld the main character creates.
The bottom of the poster falls off into an unrealistic darkness, mirroring the surreal, non-linear quality of the movie.
Proposed design for a spread in the ATPE magazine discussing the importance of mathematics education.
Proposed layout design for ATPE campaign.
Proposed design for a print ad and digital banners for the ATPE Pac campaign.